iPad application development has become an extremely popular topic at numerous conferences and workshops since the product introduction keynote. Mobile software companies went boldly into the unexplored field to provide iPad owners with apps at hand on the very launch day. Another surge came after April 3-d, when iPads commenced to be sold like hot-cakes. A large number and great diversity of users ensure the necessity in multiple iPad applications to satisfy the needs of them all - working environments for businessmen, games for children, media-related apps for teenagers, tourist applications for passionate hikers and globetrotters, and customized social networking solutions for all of the above. The iPad may be a larger version of the iPhone in terms of the hardware and operating system, as some skeptics view it. Though treating it as the same device would be unwisely. It turns out that increasing the display size of touch-screen hardware can transform it into an entirely new class of devices. Steve Jobs' introduction of the iPad in a very specific way as a link between the iPhone and the Mac presents a strong indication of the market position of the device as well as of its software. iPad can turn out to be a target not only for smartphone applications but for desktop apps as well. Leaving alone iPhone apps which can be resized or run on the iPad as they are, there is a great deal of other possibilities to talk about. The iPad frame can satisfy the needs of creators as well as those of viewers. Let's stress all the advantages that contribute to the desktop application format: ü 1024×768 pixels of the display will enhance presentation abilities if compared to iPhone; ü A completely new form of the device which represents neither a smartphone, nor a PC; ü Despite the fact that iPhone was the first to support a multi-touch option, only on the iPad there are enough space to work with two hands; ü Applications which include a considerable amount of typing are more feasible due to a larger virtual keyboard. The key factor is a touch. It proves the reality of the object especially when the form of the device is associated with books or a pile of docs or notepads of paper. Being a cutting-edge technology device iPad returns us to an original physical object. All the apps at the iPad can be treated as real things, though presented virtually. iBook apps look like real books taken from the library shelf, favorite ones can even be worn out enough to simulate frequent rereading. Different Notes apps look like your father's old diary. iPad conveys an emotional appeal and it hits its target. So, iPad application developers must only make use of it and pull user interface closer to a usual object from the real world.
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