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We can be proud as we watch one of the greatest virtual wars unleashing at the digital market. If 15 years ago it was Apple Vs Windows confrontation, today it has slightly changed its main parties but the objective has remained unchanged - Our Future or more precisely who will shape it.

The playing enemies are Apple and Google. A company which was started in a garage, once overhauled the whole world with its slogan "Think Different" now seems to be a traditional solid and dull enterprise with millions of ardent customers and a substantial annual turnover especially when compared to a young upstart who appeared from nowhere , hit the crowd and now is ruling the Web.

Something which started like a life-time relationship marked with precious presents like Apple board membership for Google CEO Eric Schmidt or Google maps, search and mail for a new born iPhone, now looks like a post-divorced suit grounding that it was not a lovely marriage but a rather cynic rape.

As smart phones and tablet tablets (in other words iPhones and iPads) became a more popular tools for browsing the Web, one can easily understand concerns that tormented Google and its top staff watching the great success the iPhone had. Still, Web is just a resource and Google has quite a definite part of it but one needs appropriate tools to use it. So, the launch of Google-based smartphones was inevitable and quite reasonable but it was then when the hatred started.

As times passes by, Apple has upgraded its iPhone line-up and has launched a tablet computer, while Google with its open source initiative has given birth to numerous mobile solutions like Nexus One, Droid, HTC Evo, Motorola Cliq and Samsung Moment. So, both companies have been exercising to be ready for the ultimate strike.

But Apple does not want it to end like the Macintosh-Windows War and is struggling for early termination of the war on its own conditions. Numerous suits filed against HTC, a Taiwanese handset manufacturer that makes a number of Android smartphones, including Google's Nexus One, prove the point. In fact Apple's patents are not for the invention itself. They deal more with refining and compiling a number of extremely promising features like a multitouch option, a tablet design etc. So they are for money and it is evident that Apple intends if not to ban its most prominent rival from the market than at least slow down its progress, kicking Google as a side-effect.

Then what are the main means to win the war, besides, money, money and money, which, no, doubt, Apple has, its turnover reaching 50 billion dollars? Let's think it over.

Experts predict a complete overhaul in computer technologies and in users' minds with the rise of cloud computing. Some analysts compare that shift to the advent of the first Windows OS. So, a strong cloud structure seems to be of vital importance.

Secondly, social networking has become one of the reasons why people go to the Web. Anonymity which was guaranteed lost its popularity to an opportunity to find hundreds of people who share the same passion for the purple color, a vegetarian menu and Lady Gaga latest hit.

iWork takes on Microsoft SharePoint and Google Docs, but manages online document turnover a bit differently. Rather than editing and organizing documents only through a web interface, Apple has integrated the online aspect into the familiar native iLife apps as well. Even if this box may be checked, hardly is it possible for Jobs' company to get deeper into the social aspect of the web. Their weak point MobileMe was characterized by Jobs himself as "simply not up to Apple's standards"

Google is an expert in cloud computing however it has experienced a bitter failure with Buzz which was considered faulty due to numerous personal security breaches.

Is seems that while both companies are in a technical tie, some other market players can try to get their own piece of the mobile pie. The partnership between Intel and Nokia can result in creation of a rather viable device; Microsoft under the new lead also has something up its pocket.

While giants keep on fighting, rather small 3-d party developers go on creating interesting mobile solutions and applications for them all. What's more fascinating, all the services of iPhone application development, Android application development and Windows Mobile application development are provided by the same companies, which seem quite unconcerned with the deploying hordes of lawyers, technical analysts and journalists who shape our next mobile phone and the future of the Web.